Over the next five years, the media and entertainment industry is expected to grow at an annual average of 14.3%. Regional content is a major driver in rural media consumption. 75% of new Internet users are going to be from rural India and also 75% of new Internet users to consume data in local languages. 75% of online users in India prefer video content in their local languages.
The Company sees a huge growth in the eEntertainment segment and the Company has Copyrights of more than 100 Telugu movies for Limited period and is also acquiring more Movie content. KPMG is building a growth Stratergy for Nihar Info Global Ltd for the eEntertainment. The Company would soon launch a new platform to monetize the Movie Content for the Small and Medium Size Budget Movies.